Philadelphia may be the City of Brotherly Love, but Philadelphians aren't about to take any guff from MTV.

The producers of "The Real World" had to do their research a little bit better. Philadelphia, whose sports fans once booed Santa and have been known to lob batteries at opposing players, was more than the reality series could handle. Less than a month after formally announcing that "The Real World" was coming to Philly, the show's crew has pulled out of the city.

"After considerable evaluation, we are disappointed to announce that Bunim/Murray Productions has decided not to shoot 'The Real World' in Philadelphia," a company spokesperson tells The Philadelphia Inquirer.

The exit comes three weeks after the announcement of the location and three weeks before Bunim/Murray was set to begin taping in the Philly.

The inevitably attractive cast was going to live in the former Seamen's Church Institute in Philadelphia's Old City. As "The Real World" has done on 13 previous occasions, producers attempted to hire a nonunion company to perform renovations on the site. However, what Chicago unions and New York unions and Boston unions were willing to tolerate, Philadelphia unions wouldn't let stand.

"Every other production company comes in, sits down and bargains," Tony Frasco, vice president of Teamsters Local 107, tells the Inquirer. "The unions are not out to gouge anybody, but this is a union town."

Instead of entering into a dialogue with the unions, Bunim/Murray went with a nonunion construction crew that had already been picketed by carpenters at other sites. Instantly Teamsters, painters, carpenters and electricians set up pickets outside the future set, protesting for two weeks.

"I didn't know it would be the end of the world," says Philadelphia Mayor John Street.

Now it's back to the drawing board for Bunim/Murray, which had hoped to premiere the 15th installment of "The Real World" starting this fall.