Going into Sunday's (Feb. 6) Super Bowl, it's unclear how many viewers knew what GoDaddy.com was, or what it did. One Super Bowl commercial later, it's still unclear if most viewers could tell you that GoDaddy has something to do with selling Internet domain names at low low prices, but millions of men could probably identify the company's comely spokesmodel.

According to the good people at TiVo, the first few seconds of the GoDaddy ad, in which an attractive and busty woman very nearly suffered a wardrobe malfunction in front of a Senate committee, were the most replayed moments of any commercial during the game. As for fans of the actual sporting event, Teddy Bruschi's fourth quarter interception, which helped seal the game for the New England Patriots, was the most TiVoed play. The most TiVoed moment of the entire telecast was when FOX put up a number for viewers to cast their own votes for the game's MVP.

Last year, of course, Janet Jackson's halftime performance (or one unfortunate second of it) was the most TiVoed part of the telecast.

Despite attracting TiVo attention, the GoDaddy ad only ranked as the third best commercial according to a TiVo poll, ranking behind both an Emerald Nuts ad featuring a unicorn and the Easter Bunny and an Anheuser Busch ad in which Cedric the Entertainer's desire to be a designated driver started a new dance fad.

"The Super Bowl is a totally different viewing experience for families that have the command and control of TiVo to pause and replay the most favorite parts of the game," said Matt Wisk, TiVo's chief marketing officer. "This year's big game once again drew what will probably be the largest global television audience of the year, and Super Bowl advertisers benefited once again from this visibility. But marketers who walked the finest line on taste still had the most success in getting viewers to sit up and take notice."

Certainly the GoDaddy spot walked the fine line on taste, which is part of the reason why viewers only saw it once. According to GoDaddy bigwig Bob Parsons, the company purchased a second spot to air during the game's final two-minute warning. Instead, FOX showed a promo for the upcoming episode of "The Simpsons."

"Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time," Parsons wrote in his blog. "Because we purchased two spots, we were also entitled to a 'Brought to you by GoDaddy.com' five-second marquis spot. They also chose to pull the marquis spot."