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Show Web Sites: It's Not Always in the Name
LOS ANGELES (Zap2it.com) -

The Internet has become one of the most popular and effective promotional tools for TV series as they try to reach viewers in new and innovative ways. Interactive elements are becoming more common, with shows including the hit ABC series "Who Wants to Be a Millionaire" taking advantage. "Millionaire" allows wired fans to play along with the show through the web site, sometimes even offering prizes to top players.

As the fall television season begins, viewers may start checking out the Internet for websites related to freshman series. Network sites like ABC.com, NBC.com or HBO.com will always have information about programming, but fans may find some interesting results if they start typing in show names and seeing what happens.

Almost every new fall show (and some older ones) have no websites associated with their names, but a few do bring up previously existing sites of varying interest. Fans interested in Fox's new high-profile sci-fi series "Dark Angel" will get quite a surprise when checking out darkangel.com. Since 1995, the domain has been owned by an adult video company and the site features information sexuality.

People who want to check out NBC's new relationship show "Ed" won't get as interesting a result when visiting ed.com. The site, owned by computer consultants Express Design, is a pleasant little destination which asks misdirected users to "at least stop long enough to read through our ramblings, and go away a happy camper."

A few other shows offer similar results. Visitors to deadline.com don't find out anything about NBC's new Oliver Platt series -- instead they find out about a web design firm. Net users who travel to thegeenadavisshow.com find a fan site for "Bionic Woman" star Lindsay Wagner, though ABC does own the domain name geendavisshow.com. And those who think girlfriends.com might have something to do with UPN's recently-premiered series of the same name will instead find a dating and relationships directory.

So do any freshman series have websites? There is actually one show with not only a website, but an entire history. FOX's Friday night show "FreakyLinks" is about a man who runs a website devoted to the strange and paranormal. Therefore, it shouldn't come as a surprise that freakylinks.com devotes itself to all things unexplained. However, it acts as a companion to the show, not as an information source for it. There are two years worth of diary entries by its webmaster Derek Barnes (played in the series by Ethan Embry) and Barnes even interacts with the site's users. The fact the site (and show) was developed in part by "Blair Witch Project" producer Gregg Hale shouldn't be a surprise either, given that film's groundbreaking use of the Internet as a marketing tool.

And when it comes to cable, it isn't any easier to track sites for shows. Fans of TNT's "Bull" will find a financial services company at bull.com, while Showtime's "Soul Food" viewers will find a real-life Harlem, NY restaurant at soulfood.com. But type in curbyourenthusiasm.com and you won't get any site or anything about the new Larry David series on HBO (the URL is owned by the net). Still, curbyourenthusiasm.net is available if anyone wants to do HBO's job for them.

 
 
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